Relatient Appoints Robbie Abt as Senior Vice President of Sales and Business Development

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Abt brings his experience in revenue cycle management and healthcare technology to Relatient

March 5th, 2018 — NASHVILLE, Tenn. – Relatient, a leading Software as a Service (SaaS) company focused on optimizing patient engagement, today announced that it has appointed Robbie Abt as Senior Vice President of Sales and Business Development. With over 10 years of healthcare software and technology experience at Navicure, Abt has a proven track record of scaling a growth stage company and brings a wealth of knowledge in revenue cycle management. His appointment will continue to accelerate the expansion of Relatient’s messaging-based solutions to improve the ABCs of patient communication and outreach: Administrative, Billing, and Clinical.

“Robbie is a talented and effective sales leader with experience in healthcare technology, revenue cycle, and analytics,” said Relatient’s CEO, Michele Perry. “His experience in helping grow an early onset healthcare technology company and revenue cycle management will position Relatient for our next stage of growth.”

Previously, Robbie served as Regional Vice President of Sales as well as Vice President of Channel Sales for Navicure, Inc where he helped to take the business from an early stage position in 2007 to a leader in revenue cycle technology in 2016 when it was acquired by Bain Capital.

“I am thrilled to join the team at Relatient and lead the next phase of growth. The company is well positioned to become a leader in patient communication and engagement,” said Abt.

Robbie Abt obtained his Bachelor of Science Degree in Commerce and Business Administration with a specialization in Healthcare Management from The University of Alabama.

Robbie Abt’s: LinkedIn | Headshot

About Relatient
Relatient is an end-to-end healthcare messaging solution that delivers timely, effective messages to the healthcare consumer and back to the provider, driven by real-time data contained in today’s practice management and electronic health databases. Relatient’s solutions reduce risk, improve revenue and eliminate costs, all while supporting health and care quality initiatives. For more information, visit and follow @relatient.

James Kanka
Director of Marketing
(615) 208-7384