Patient-Centered Approach to Engagement

Patient-centered engagement is about understanding patient needs, desires, and behaviors and bending technology to meet them.

Human Centered Design

Approach product and experience design by starting with end users and gaining empathy for their needs, wants and desires before deciding the solution to meet them.

Behavioral Science

Thinking Fast and Slow, BJ Fogg’s Behavior Model, and neuroscientists have helped us better understand how humans form habits and make decisions.

Invisible Apps

People don’t really want an app, they want a service. The more we can make the service invisible and deliver valuable, actionable, timely information, the more they’ll engage.

Align with a patient’s existing habits.

Communication is intuitive when it’s someone you know well. Catching up via Facetime and phone calls with your family. Making plans over texts with friends. Emailing updates with your work colleagues.

No matter who it is, you have the best luck engaging people in your circle when you use the method most natural to them. Any deviation from how you usually communicate with each other in those situations makes a response much less likely.

Even still, many organizations opt to build their own website portals and apps to try to engage their customers, instead of starting where the people they want to reach already are.

A patient-centered approach starts with the question: “What if we engaged patients like family and friends? What if we came to them?”

  • Text (sms) 98% 98%
  • eMail 20% 20%
  • Voice Mail 20% 20%
  • Provider Portals 5% 5%
  • Provider Apps 2% 2%

Improve your patient enagement, outcomes and revenue.

Subscribe for exclusive access to resources on patient-centered engagement. We’ll send you presentations, quick insights, and opportunities to apply patient-centered engagement to your practice.

– Webinar –

Modernizing Patient Engagement

An Introduction to Patient-Centered Engagement

Traditional patient engagement has not lived up to its promise. Only 34% of patients today use a portal, and less than 5% log in twice.

The dos and don’ts of patient-centered engagement.

Learn more about these subjects and more by signing up above.

Understand a patient's needs and habits holistically

How is engagement going to fit into their daily life?

Be multi-modal

People use email, voice, text and more. So should you.

Make it mobile

If they can do it on their phone, they can do it anywhere.

Push timely and relevant triggers

Without triggers there are no behaviors.

Break up engagement into easy, quick actions

The easier it is to do the more likely someone will do it. The faster, the more habit forming.

Don't use passwords or usernames

Not only are passwords less secure, they are a pain to remember and a barrier to engagement.

Don't rely on portals or apps

They break with a patient’s exsisting habits and create another barrier to action.

Don't become enamored with new technology

The newer the technology, the lower the adoption and reach. The technology becomes its own hurdle.

A Patient-Centered Engagement Platform

Tour Relatient’s patient messaging and outreach platform.